Blog : fresh

Tasting or Drinking?

Tasting or Drinking?

This blog post has been written by Ben Ratner, co-owner of LiB’s Marketplace in Salem, Ohio. Ben has extensive experience in food and wine, and has been working in the coffee profession since opening Lib’s with is wife Lindsay. We are proud to partner with LiB’s in bringing you this outstanding class, taught by Ben himself to help us all expand our enjoyment of our food and drink. Without further ado:

When you enjoy coffee are you drinking it or tasting it? The difference is subtle but measurable. Most people looking for a quick pick-me up may fall into the “just drinking” category while those looking to experience something more; a connection with their coffee, land more on the tasting side of things.

In specially coffee we are always striving for that something extra. It could be learning more background or production info, that season’s particular weather, anything to allow us to feel more connected to the cup and the lives of those that made it possible to get from a farm to your belly.

Perhaps sometimes we lose the most important factor in coffee. Behind the specifics in climate, growing region, processing methods, bean elevation, the name of the farmers first born and so on…the most important thing being; is it delicious and tasty?

After we have qualified a coffee as delicious, does it stop there? Of course not! We need to know why that cup stands out, and as coffee professionals we need to be able to explain to a guest of our café, or orderer on our online shop, and in some ways insure the type of experience they will have after making a purchase. Similarly, it’s a coffee professional’s job to be able to pick out flaws on the production side before adding a specific bean to the offering list so they know if it will properly represent the shop that will be presenting it to the consumer.

Here is where sensory evaluation comes into play. Your palate is like a muscle, and it takes practice to teach our brain and sensory systems to work together to pick out regional notes and flaws a like.

This is where Branchstreet Coffee Roasters, LiB’s Market and you come into the picture! We are partnering up for an awesome intro into sensory perception workshop to take place at Branchstreet on May 21, at 3:00pm. We will discuss how to start making connections between your sensory systems that will get you on the path to being a better perceiver in general which will lead to having a more enriched experience in life not just coffee tasting because these skills will make it possible to feel that much more connected to the things we consume.

As humans on this journey called life, our memories and experiences will last a lifetime. Join us to make some memories and get the ball rolling on becoming a better taster. Those wishing to get started and those looking for a  refresher or if you just want to be sure you’re fully enjoying the things you consume and squeezing every last drop from life! Join us.

Connections- Jimmy & Spade EAT!

Connections- Jimmy & Spade EAT!

This is the first of our guest blog series. Please meet Jimmy & Spade Eat, a dynamic duo of amazing culinary insight and creative write ups for local food venues. Check their blog out, and find some new favorite places for grub!

Have you ever sat and had coffee with a friend while discussing some of life’s most intriguing questions? Have you ever spent time serving in a soup kitchen or enjoyed a family gathering around an array of delicious delicacies? Maybe you’ve had lunch with a new business partner and brainstormed innovative and exciting ideas. We all love the guy in the office that brings in donuts on Mondays when most of us don’t want to be there. There seems to be a certain nuance that food and drink bring to the human experience. Our existence here has many complex facets. One that I believe most of us may overlook or gloss by is the connection we share with other individuals on this planet. C.S. Lewis puts it like this, “Human beings look separate because you see them walking about separately. But then we are so made that we can see only the present moment. If we could see the past, then of course it would look different. For there was a time when every man was part of his mother, and (earlier still) part of his father as well, and when they were part of his grandparents. If you could see humanity spread out in time, as God sees is, it would look like one single growing thing—rather like a very complicated tree. Every individual would appear connected with every other.” How profound that it is time and space which constricts our view of humanity as a whole. One of the greatest adventures in life is realizing this misconception and reestablishing our connectivity to our fellow man. 

Reestablishing connectivity—this, I believe, is what food and drink are meant to facilitate. It will take most of us a good meal or a fresh cup of brewed coffee to break down these barriers. We have become so over-obsessed with self that we need a conduit for conversation. I would reason to say that this is a barrier that transcends time, but it is even more relevant in the day and age we live in. We spend more time using technology which is meant to connect us but ultimately separates us. We have every form of entertainment at the click of a button. We can drift off into the distraction of nothingness for hours and completely forget about the outside world. The idea of social media seems like a revolutionary concept that would propel a communal humanity. However, it often serves to only feed our self centeredness and disconnect us from the “real” world. If you were to try and explain Facebook to someone a hundred years ago, one could describe it as a page that ultimately is a shrine to a self image manufactured by one’s own skewed perception. I am not denigrating technology. It can be an impactful tool in many avenues. Rather, I am raising the awareness of motive. Also, I reason that there is no consolation for the kinship evoked by a meeting of two or more soulful beings in person. This is something that a labored meal or beverage can create that technology never could.  

Every good restaurateur may seemingly have different passions. Each one is unique in this. One’s passion may be to create the best cup of coffee. Another’s may be to install a new way of life through food. Another’s may be more simplistic in nature—to bring their family’s old recipes back to life. These passions, while being very personal and real, are not an end in themselves. They are a means to an even greater, much more climatic end. The over arching theme is connecting people. They connect individuals with each other as well as assimilating and introducing them to new ideas, concepts, and even ways of life.  I cannot speak for every restaurant, café, or coffee shop because I know that there are many out there with false motives. These are establishments that because of a lack of passion create an inconsistent or low-grade product and service. However, the culture of passionate business owners that I do know and support bring all of these thoughts to life every day through there diligence, tenacity and perseverance.    

This is the platform that Spade and I build our entire model off of. We are here to create convocations of connectivity in the community. We wish to become a medium where we can bring together all types of people. We want to introduce patrons of all ages and races to genuine, authentic establishments that will care of them and their loved ones. We desire to allow business owners a forum to introduce themselves to people in the community. We also hope to create a hub for cross-cultural connections of different business owners in the area. We connect people through food. I hope that as you sit down to your next meal you will be aware of this dynamic— this great and wonderful connection between food and community, food and family, and food and friends.